Consulting and outsourcing firm Capita asked TBWA to create work that emphasised the human side of their operations – that all their technology and AI is ultimately serving people*; whether employees, customers, or other service users. I created a copy construct that allowed them to re-frame their work in this way, simply and clearly.
We also created the animated digital and social assets below.
*Not saying that isn’t a controversial claim, but it was the one they wished to make…